Why I Started a Jewelry Brand?
People ask me this all the time and I never know how to give them a one-line answer.
Because it wasn’t about wanting to sell something.
It was about wanting to bring something back — to myself, first.
Jewelry has always meant more to me than an accessory. It’s how I mark time.
A gemstone I wore when something began.
A silver band I never took off during a hard year.
A piece gifted to me that outlasted the person who gave it.
I didn’t want to create just another product.
I wanted to build belonging.
Something that felt like “yours” the moment you touched it.
Something that didn’t come with a trend cycle.
Something you’d keep in a drawer you open when you're looking for comfort.
That’s how 224 began.
Not in a studio. Not in a showroom.
But in real, ordinary moments —
In Goa, barefoot, sketching things that felt honest.
In Jaipur’s workshops, learning the silence in a karigar’s focus.
In Mumbai, packing orders at midnight, knowing someone somewhere is about to open a little box of intention.
This brand is not loud. It’s not everywhere.
But it’s felt — deeply.
In the clasp that holds your necklace together.
In the weight of a ring you twist when you’re nervous.
In the story no one else knows, but you do.
So, why jewelry?
Because it lets me speak — without saying a word and now, maybe, it lets you do the same.
— M.